Search V Agency? It is not a choice you have to make!

What is the Difference Between the Search Awards and the Agency Award Series?

It’s not a Search V Agency decision!

The Search Awards are key celebrations dedicated to the Search industry. The Awards are regarded as the premiere celebration of SEO, PPC and content marketing and attract hundreds of entries from leading search and digital agencies across the world. Launched in 2011 the series has grown from strength to strength and 2021 sees the 10 Year anniversary of the UK Search Awards.

The Agency Awards are a broader celebration of all agency types from PR to marketing to experiential; from digital to ecommerce and every agency type in-between. The Agency Awards want to celebrate all sectors and verticals, large and small; they reward campaigns and the teams that deliver them in their specified region, be that UK, Europe, US, MENA or Global


Which should You Enter?

Search v Agency Awards is not an either/or decision. The Awards compliment each other and are your opportunity to be a multiple award winner. Awards are proven to be transformative for business and they are great for attracting new clients, business development, team morale and, in a competitive job market, essential for recruitment. 

Both, Search and Agency awards are brought to you by Don’t Panic, recognised and respected awards organisers, who are proud members of the Awards Trust Mark. The entry forms for both Search and Agency awards are purposefully similar so that business that enter one, can easily enter the other. We understand that time is precious so with only a few minor alterations you can submit the same details and supporting documentation to both Awards and be judged ethically and fairly by relevant industry experts against robust criteria. 


Want to take on the world and show you are the best? Then the Global Search or Global Agency Awards should be your ultimate goal!

Don’t Panic were back Networking with Northerners!

Don’t Panic hosted their first live networking event, since lockdown 1.0, in Manchester’s Northern Quarter last night, 3rd November. 

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Having returned to live UK Award events back in July, it was great to be networking in a smaller venue with search, content, agency and PR experts based in the Northern Powerhouse, prior to the Northern Digital Awards final entry deadline. 

In true Don’t Panic style, drinks and conversation flowed, and food you ask? Well Crazy Pedro’s delivered pizzas! If you haven’t tasted the ‘Fried chicken, smoked bacon, maple syrup, waffle’ pizza you haven’t lived, although the vegetarian, fantastically named, ‘Got the Muncheese’ gives it a good run for the money!

On hand to answer Award questions and do the introductions were Don’t Panic Founder, Nicky, and her right-hand women Sales Executive, Steph and Content Manager, Sue. 

It was great to see the teams from @ForwardPMX, @dontbeshyb2b, @PushDoctor and @FourthDayPR, to name but a few, and Judges @JustinClarkSocial, @SmartRich and @LidiaInfanteM. Big shout out to @Connective_3 and @MountDigi, who were the last men/women standing at the end of the evening, early, but way past 7pm!

During 2020 and 2021 Covid 19 put a damper on networking. Virtual events were all well and good, but there is nothing like face-to-face connections that lead to forged connections, potential collaborations, increased confidence and best practice sharing. 

It was clear last night, that digitals want to reconnect. The room was filled with buzz and chatter, it was a relaxed and informal event that was a great re-introduction to socialising, talking to like-minded strangers/future friends and sharing industry stories. Tales of homeworking and hybrid working were topics of conversation along with government bursaries available for apprentices and upskilling, and, of course, Award entry and friendly competition. It was an interesting night!

Look out for other Don’t Panic networking events that will be coming up in 2022 as we would love to support you in widening your circle of connections and encourage you to enter Awards

One Minute Briefs Share their experience of entering Awards!

We asked One Minute Briefs, winners of Best Use of Social Media at the Northern Digital Awards, about their experience of entering awards and the impact it had on the team and the Ombles community!

Don’t Panic Q: Do you find the process of entering awards in terms of review and development beneficial?

Nick: As entries are judged on a number of different criteria, it encourages you to evaluate your results based on objectives and budgets etc. Effectiveness is as important as the original idea, and it’s important not to forget that.

Evaluation is beneficial to help you improve, but also to look back on a project well done and recognise its merit is helpful for moving forward. As the digital industry is so fast paced, you are always onto the next thing.


Don’t Panic Q: After you were shortlisted, did you use your finalist assets to promote your success?

Nick: We shared finalist assets across all socials. Having the assets alongside links is great as they are distinctive and provide a good focal point to the content you share about awards. The Ombles responded well the posts as every shortlist or win is for the followers as a whole.


Don’t Panic Q: You won Best Use of Social Media at the Northern Digital Awards in 2022. How did this affect your clients and team?

Nick: The win reflects well on the community and what we can achieve together. I always share our nominations and wins as I want everyone to feel part of every achievement, OMB wouldn’t be a thing without them. It is also great for our own team to have our hard work recognised too.

Overall I think entering awards is important for team-building, improving output and helping you go above and beyond for your clients to make impactful work.

It’s good to compete with other brilliant agencies and have the chance to see and celebrate all of the other great work out there too.

We are always very proud to have our work recognised.

Follow Nick and the team @OneMinuteBriefs or visit the website Bank of Creativity.

Download your Northern Digital Entry Form or visit our awards page to see how entering an awards can be beneficial to you.

How to Make Your Awards Entry Stand Out!

By Montserrat Cano Awards Judge

I have recently had the pleasure of being part of the judging panel for the Global Content Awards alongside talented peers. It was an honour to judge some creative campaigns, especially after an extremely difficult 2020 for marketing and other industries. All of them prove that marketing can drive business during and beyond any crisis. This article aims at helping brands to make their professional awards entries stand out. 

Spoiler – It’s all about making it easy for judges to see that you are presenting an award winning entry. The judging criteria is strict and a great campaign, might not be enough to win an award. Communicate clearly without beefing up any aspect of the campaign.

Connect the dots

Judges look out for a clear connection between objectives and results, as they can only judge on the evidence presented. Show them how your campaign has achieved the previously identified objectives, stating both clearly on your entry form. 

Relevant figures or graphics can help to this end if you need to show any technical results, eg, organic traffic to a website. We’re looking for tangible results, taking into account the budget used for that campaign. 

Overcoming challenges 

This is an important point. We all come across challenges when we plan and implement any strategy. Entries may be scored more highly if they

  1. State the nature of those challenges clearly
  2. Show how they have overcome such challenges. 

We’re also looking for creativity when approaching them. Therefore, a focus on the process of developing or implementing a campaign is not relevant.

Customise your entry for each category

Entering more than one category with the same campaign is perfectly fine, as a campaign might be considered from several angles. Your job here is showing those angles to the judges by customising your entry for each of the categories entered. 

Remember that the criteria for each category is different, judges need to see that each entry meets that criteria. One risk of not doing so is that we might deem a campaign not suitable for the category entered.

Fill out all areas of the form

This might be obvious, but I have seen entry forms that were not totally filled out. Why not using all the opportunities offered? Brands risk not giving the judging panel enough information as to why their campaigns should win. 

Make it easy for judges to understand why they should score your campaign highly. Not stating why they think that campaign might win or what has achieved for a business might also show that brands may not really care enough about that campaign.

Make it nice

Story telling is a great way to let judges know why your entry is a winner, the challenges you have overcome with it, the excellent results it has achieved for your business. Then, present everything in a readable way to increase the chances to win. It has been a real joy to read some of the entries, whereas I’ve seen others that needed some more work. Some tips:

  • Take care of the word count and style
  • Make sure your pictures or graphics don’t get cut out
  • Make good use of the space you’ve got to write 

Making it easier for judges will help your campaign to stand out and maybe even win an award, while making a good name for yourself.

For details of which Awards you can enter click here.

Finalist Assets Attract New Clients and New Talent!

Making the shortlist for any of the Don’t Panic Awards is worth celebrating. 

Judges and Award Ambassadors do not award any accolades unless the submission is worthy! Judges are committed to upholding the standards across the digital industry and maintaining the worth of award accolades. 

If campaigns, software or teams are worthy of their place on the shortlist they receive downloadable finalist assets which are, to be frank and honest, worth their weight in gold. The assets include badges, banners and animations which can be shared across marketing materials, social media and websites. I recently saw ours across an email footer which scrolled through a number of awards this particular correspondent had been a finalist in or had won. We like your style Impression!

How do you make your finalist assets work for you and your business?

Display your accolade on your website, social media and marketing materials both internally and externally. 

Blog about your success. Making the shortlist is BIG news. Don’t be shy, it is time to boast. Your accomplishments are a story waiting to be shared. 

An Award accolade is for life. From the moment you download, through the event and beyond. In other industries making the final is a really big deal Let’s take Film for example, famous actors resume’s often state Oscar or BAFTA nominee, film tag lines include shortlisted at Cannes Film Festival – the titles are industry recommendations that attract the audience. 

Award winning culture attracts new talent, and teams that make the shortlist strive to stay at the top. Teams develop and grow, creativity will flourish and commitment will thrive. 

Entering Awards is not just about winning, they are about being proud, showing the industry your achievements, sharing with peers and being part of a community. Celebrate your work even if you don’t end up putting the trophy in your cabinet!

To see which awards Don’t Panic deliver and what you could win click here.  

Don’t Panic – We Are First Aid Trained!

The Don’t Panic events team have undertaken a 3-day first aid training programme to keep you safe.

SAH Training joined the team at the new offices in Rawtenstall to add #safe to the Don’t Panic Awards philosophy of ethical, trusted and recognised. The team were put through their first aid paces: recovery position, resuscitation, abdominal thrusts and more!

Don’t Panic take the health and wellbeing of their event attendees very seriously. We are known for our abilities to throw parties to remember, awards that celebrates in style and events that raise the roof. No matter what, where or when we endeavour to keep you safe.

The 3 day training involved understanding the role of a first aider from surveying the whole scene to the D.R. A.B.C. primary survey to the secondary survey and treatment where possible. The team practised use of a defibrillator and resuscitation techniques, how to relieve choking by using abdominal thrusts, how to manage blood loss and the correct way to treat burns, sprains and strains.

We are pleased to announce that the team passed their final assessment. 

Don’t Panic believe that first aid training is essential although we are hoping their skills will never need to be tested, but we are ready if and when the time arrives. 

Michelle Wilding-Baker – Talks Search Awards!

Michelle Wilding-Baker – Head of Digtal & Content at FreeSat, UK Search Awards Judge and Industry Expert talks Awards!


I have been a Search Awards judge for almost 5 years! Why do I do it?

Well, it isn’t for the money! People think judges are paid, but it is a volunteer role. 


The reason I commit my time is because Search is my passion, and the UK Search Awards raise the standards in our industry and ensure the reputation of high quality work. Awards keep the industry in check and the UK Search Awards is one of the toughest to win. The quality and calibre of entries is always extremely high, and if you win or make the final it’s an achievement to get through ‘the gauntlet.’ They are esteemed because the judges are professionals and experts who believe in the quality of the whole industry and because the judging criteria is designed for the Search industry. 


Why You Should Enter A Team Award?

When entering an award there is a level of personal achievement and recognition which boosts team morale. Anyone could win a campaign award if they had an epic piece of work, but a team award means so much more. Having led teams in the past and having won a ‘Best In-House Team’ I have seen that a team award entry is definitely a representation of the hard work, personal growth, results, culture and bond a team has. It shows collaboration and discipline which businesses admire whether it’s an agency or in-house brand. 


Entries that Stand Out…

Without naming brands/agencies… winners that stand out have cutting-edge submissions where they thought beyond the box and their work was truly innovating and automating. Search is an industry that is only getting harder over time with goal posts constantly moving,  loop holes higher to jump through and more data points than ever to sift through… being able to automate and predict is an art. 


Top Tip for your 2021 Entry

Judges have to be able to benchmark what ‘great’ looks like and if objectives were achieved or exceeded. Inserting graphs into your entry to visualise your performance, including creatives from your campaign and photos of your team if it’s a team/agency award make a difference to an entry. It’s about the people, not just hard numbers and revenue.

I will be in London for the Awards Ceremony in November and I look forward to meeting the cutting edge of Search, I hope that is you.


Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries. Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline’ Digital Marketing Roundtable in London and Europe

Don’t Panic Celebrate Sweet 16!

Sweet sixteen….

So this week feels like something of a milestone, Don’t Panic turns 16 years old.

I wanted to take a moment to reminisce a little about the baby I created 16 years ago.

We started, as with all babies, with a lot of nurture, long hours and interrupted sleep whilst we poured heart and soul into doing it right! As it grew we had tantrums, late nights, door slamming and drunken adventures (us not our baby!) At 16 we are heading into adulthood, fully formed, profitable and successful and continuing the late nights and adventures! 

I started Don’t Panic back in 2005. I was a hugely reluctant entrepreneur, after leaving ‘Out There Events’ I literally couldn’t get a job in fact I was turned down by quite a few events agencies (I’m hoping they still regret that!) After six weeks of unemployment my husband Andy Wake suggested I should set up on my own Events company and after a little kicking and screaming by me (it runs in the family), we hotfooted it to PC world, bought a computer and installed me in our front bedroom. My baby needed a name and Andy often joked that left to my own devices it would have been called Nicky Wake Events, however after a lot of head scratching, a few bottles of red wine and a bit of brainstorming Andy picked up the book I was reading The Hitch Hikers Guide to the Galaxy, its cover was emblazoned with the words ‘Don’t Panic’ and the rest is history – big shout out to Douglas Adams.

Next step we needed to dress our precious baby! We visited Bury’s Printing.com and met Adam Hindle, who now runs Fluid Digital. Adam was to be a central part of the early days of Don’t Panic. Adam designed and printed our first iconic pink letterheads, business cards and eventually built our first awards websites and social media wall. Another thank you, that pink outfit still fits today! (If only that was true of all my award outfits!)

Now we were ready to get out into the big wide world. I did outreach before the term even existed! I wrote to literally everyone I’d ever worked with telling them I was setting up and to get in touch if I could help… we then waited patiently for the phone to ring and eventually it did! A few wrong numbers later, I got a call from Philip Young, a lecturer from Sunderland University who had spoken at a few conferences I’d organise. He’d had an idea for a conference about this thing called blogging and how it could perhaps revolutionise PR! Philip was way ahead of his time! After several calls we set about planning a one-day conference called ‘Blogging, RSS and the New PR’. Concurrently I had a call from another PR speaker, Andy Green, known for his inspirational training on creativity. Andy also had a conference idea; an event to explore how PR people could influence communications in the wake of the 7/7 London bombings. Don’t Panic was up on its feet and toddling with our first two events booked. Interesting both were organised on a no risk, no fee basis with Don’t Panic earning and retaining our fees – this was unusual in the events world but became the basis of our future business model. To this day we are an incredibly unique events agency who create, build and own our own events and assets.

The business went from strength to strength and in late 2007 Andy Wake left his well-paid communications job in Greater Manchester Police (gulp) to join Don’t Panic. He was responsible for all our early design, print and built our first ever website. A few years later we hired our first full time employee Rowan Jamieson (now Rowan Schahill) who was a hugely valued member of our team and instrumental in putting some order in my chaotic way of working. During this time we worked with some incredible clients creating brilliant events, they included JustGiving.com , Trimedia , NHS Blood & Transplant, University of Bolton, UCLan, SEMrush, Urban Splash, The Learning and Skills Council, PRMoment.com, Educate North, Royal Liverpool NHS, Tameside NHS, CityCo, Bruntwood, Manchester Digital, CIM, PRCA, CIPR and Click Consult to name just a few. A special shout out is due to Nick Jaspan and Profilic North (previously known as How-Do) who were an instrumental client in our continued growth and I remain hugely proud of some of the joint ventures and collaborations we created – along with a good few hangovers…

Around this time, 2009, we decided to launch Some Comms an awards celebrating the very best in social media. The awards were a great success and much loved by the PR industry. Today they are known as the UK Social Media Awards which better reflects what they are – Andy Wake was way too clever with his branding at times!

In 2010 we were lucky enough to be asked to organise SAScon, a one day conference which was the brainchild of Simon Wharton, Richard Gregory, Pete Young, Ben McKay, Peter Cobley and Richard Hudson. They wanted to create a conference for Manchester’s search community, and over way too many beers, on regular occasions (my favourite ever event planning sessions!) SAScon was born. During this conference we were totally blown away by the impact SEO was having on businesses bottom line and the difference a page one listing can make to profitability is mind blowing. After more beers and after parties we suddenly realised there wasn’t an Awards for the SEO & PPC industry, so we decided to launch the Search Awards. We were lucky enough to secure our headline sponsor Gareth Hoyle, a great supporter of ours over the years, which helped underwrite the risk to Don’t Panic. ‘Entrepreneur’ was beginning to suit me! 

The first Search Awards was awesome! We had over 150 entries, 200 plus attendees and a very very messy night, the search crowd loved, and still do, an opportunity to dress up and party. They started calling in the UK Search Awards so we quickly bought that domain! While at that night myself and Andy had the idea of an EU Search Awards in Amsterdam and the rest is history! We now run search awards in APAC, MENA, USA, Europe, UK, Global in New York and are planning launches for Africa and Asia. We’ve also been proud to work with Olga and the team at SEMRush on their Nordic Search awards and Australia Search Awards which led to delivering an event at Sydney Opera House, a particularly proud moment! Thanks also to Dixon Jones, a legend in the search industry who has been a long time supporter and champion of ours and introduced us to Brett Tabke, founder of Pubcon and host to the US Search Awards in Vegas.

Sadly in 2017 Andy fell ill, he had a heart attack which resulted in a catastrophic brain injury and we sadly finally lost him to Covid in 2020. We raise a glass to you Andy and salute all that you did for Don’t Panic.

Fast forward to 2020 and a global pandemic – who saw that coming?! Well apart from Bill Gates! The covid pandemic could literally have decimated the events industry. Thankfully the incredible Don’t Panic team lead by our now MD Helen, Michelle our FD, Sarah Power our Ops Manager and Chloe our Creative Director were hugely agile and quickly pivoted our business model to virtual events. Their quick and creative thinking has ensured our survival and profitability and we even managed to add a few awards to our portfolio! We are now back to a full staff complement of 20, we now own and deliver 35 prestigious awards events around the globe and are looking forward to an office move next week.  

We are also FINALLY back to running live events and its never felt better, we literally cannot wait for September and the UK Agency Awards – that is going to be one hell of a party! 

Over the years we’ve employed some amazing people, seen a few staff weddings and several Don’t Panic babies born and we are still growing up ourselves.

My news, after 16 years I’ve decided the time is right to take a slight step away from day to day management and I’ve promoted Helen Kirkland to MD. Helen is a brilliant and a perfect fit for the role.  I’m confident the business is in very good hands. I’ll still be around causing chaos and dreaming up new awards ideas, networking (basically lunching with our clients, sponsors, judges and supporters!) as well as attending the majority of our awards – well who doesn’t like a party!

I will close by saying the biggest of thankyous to everyone who has been part of this 16 year journey including obviously Andy Wake, Finn my gorgeous son who lets Mummy go on various work trips to Vegas (its hard work honest!) my Dad John Pennington and his wife Mary who have provided countless hours of support, Dog Dog sitting and childcare, my amazing Senior Team, Helen, Sarah, Michelle and Chloe, our non-exec director Richard Gregory, all our incredible sponsors and our fabulous judges without who we wouldn’t have our awards, our loyal customers, the digital industry as a whole who have taken us in the hearts and given us so much support, all our staff past and present, our incredible presenters and speakers, our AV, trophy and print suppliers. Special thanks also to Steve Kunciewicz our trusted lawyer and supporter, Dave Edmunson Bird our chair of academic standards and Judith Lewis, probably our most longstanding judge (and chief wine taster!) 

I hope to see you all soon at one or many of our Awards at the end of the year. Good Luck with your entries!

Nicky x

Space 48 & UK eCommerce Awards 2021

Space 48 are again powering the UK eCommerce Awards and it is great to have them back in 2021, especially given the Awards Event will be live in London. 

Space 48, like us, have trust at the heart of their philosophy. During their 13 year history they have provided a range of eCommerce consulting services for clients with a focus on designing solutions to improve end-customer experiences and drive online sales. 

Experts in eCommerce, Space 48 work with leading brands including Ordnance Survey, Richer Sounds, Irregular Choice, and Menkind. Their depth and breadth of knowledge includes website development, UX and UI design, performance marketing, and app development.

Jon Woodall, MD & Founder of Space48 and proud husband and Daddy, is highly respected and a recognised figure in eCommerce. Jon is fascinated by all things digital, which is why in 2008 he combined his passion with business to start Space 48. What Jon and Space 48 don’t know about eCommerce isn’t worth knowing, which is why he makes the ideal partner for the UK eCommerce Awards. 

space 48 advert

Jon says…

“The idea for the UK Ecommerce Awards was born from a desire to recognise excellence and success in ecommerce and lead change in the industry. It’s an amazing opportunity to shine a spotlight on various brands, technology partners, and other agencies that are doing excellent work. It’s an event that can bring together our community of like-minded professionals to network and celebrate each other. I think there was a need for an awards event that would be open to businesses of all sizes, celebrating the talent and dedication of online businesses that often fly below the radar. Don’t Panic was the perfect partner to help make the awards come to life without a hitch and we’re looking forward to collaborating with them for the third year.”


To enter the UK eCommerce Awards download your entry form here

Pimento the Perfect Awards Partner

Don’t Panic Awards celebrate digital excellence around the Globe. Which is why Pimento are the perfect fit as awards partner. 


The Global Award series has shown us that you don’t have to be big to be brilliant. The smaller and independent agencies harbour incredible talent and digital growth is the proven result. Over the past year, our Awards have celebrated and recognised the best campaigns, innovations and people wherever they come from, and we are pleased to have Pimento supporting us in our endeavours.

Pimento are ‘The UK’s Leading Independent Marketing & Communications Network.’ Working with a community of independent consultants and agencies they are ‘built to help brands thrive.’

Pimento build bespoke teams to suit a clients’ specific needs, adapting over time as change happens. They bring together experts in:

  • Branding
  • Communications
  • CX, UX & build
  • Content & social
  • Data & insight
  • Retail & ecommerce
  • Technology & innovation
  • PR & reputation

Stephen Knight, CEO and Founder of Pimento said “We are delighted to partner with Don’t Panic again this year. We like to work with the very best and they have a very similar ethos to us. They recognise outstanding marketing across a broad range of sectors including the independent agency community. They share our common values and attitudes, and recognise the talent and creativity that agencies can bring. We look forward to the return to live events this year.”

Stephen has judged the UK Agency Awards 2021. Stephen has held a variety of positions at major international agencies including Bates Dorland, Lowe Howard-Spink and WCRS. Five years with the Walt Disney Company, latterly as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa.  He founded Pimento in 2005 and it is now Europe’s leading Independent network.

Don’t Panic second Stephen’s quote about returning to live events, we have already started in the UK and we feel the world awaits.

If you are interested in becoming Awards Partner or sponsoring an event, category or merchandise live or virtual, please contact Shenai on 07546 303745

Don't Just Take Our Word For It

Testimonials

Don't Panic has been an invaluable partner to the Craft Beer Marketing Awards. Their unwavering dedication and expertise has played a pivotal role in the evolution and growth of the CBMAS competition each season.
Jimm & Jackie
Craft Beer Marketing Awards
Working with Don’t Panic for several years helped to transform The Fashion Network business. It allowed us to focus on the things we are good at whilst a team of professionals took care of all the event logistics.
Dale Hicks, Director
The Fashion Network
From the inception of the awards, Don't Panic has consistently demonstrated a passion to help us reach our objectives. Furthermore, the friendliness, professionalism, and responsiveness exhibited by the entire Don't Panic team is commendable.
Jimm & Jackie
Craft Beer Marketing Awards
Don’t Panic Events continues to raise the bar of their events each and every year. Participating in each of the Search Awards is always a special experience for us as an organization, they provide an opportunity to celebrate the successes of our amazing industry with so many of our clients, partners and colleagues, all in one room.
Jennifer Hoffman, Marketing Director
DeepCrawl
From the initial planning stages to the execution of the event, their team demonstrated unparalleled professionalism, creativity, and attention to detail. Don’t Panic perfectly understood our vision and went the extra mile to ensure it was brought to life. It was like having an extended department within our business!
Dale Hicks, Director
The Fashion Network
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